How To Promote (or "You Are Doing It All Wrong")

[cosby]

Excellent article about promoting yourself in the digital age:
https://www.nodoughmusic.com/hello/making/how-to-promote-yourself-online

This is one of the first articles that I've read that questions the usefulness of social media, which is kind of common sense but is seemingly evading everyone. "The 100,000 fans you have on Facebook that don‘t like your music may as well not exist". Real talk.

[oolong]

There's a lot of things that I think are annoying as hell when people do them, such as tagging facebook friends as your flyer, sending mass emails to everyone who's been invited to your event even if they RSVPed "no", indiscriminate evites to people who live 300 miles away, posting promotional stuff on people's walls, spamming about your event multiple times a week - these kind of things put a promoter on my 'shit list' for sure, lead me to hit the banhammer potentially missing out on an event of theirs i might actually want to go to, and seem to be causing so much 'noise' that the only way to actually make sure people have heard about your event, is to shout louder than the crowd. Yet the people who use these tactics have thousands of followers, and a lot of people don't seem to mind. Is being "polite" on social networking, by going out of your way to NOT do these things (and thus getting 'missed' in the pile of spam) shooting one's self in the foot?

[sea.envy]

valid question, and one i've been struggling with myself actually.

as much as i dislike spamming "NEW RELEASE FREE DOWNLOAD LQQK!!!!1!", the reality is that the more people know, the better off you'll be. like when deadmaofive dropped his 'all djs are fags' bit or whatever it was. he garnered some negative attention, but suddenly everyone was talking about the dork who thinks holloween is every fucking day.

part of the problem too is that everyone does this now, so by not doing it yourself, well, i guess be prepared to patch some holes in your boots or some shit, lol.

i still value integrity on a personal level, but advertising is what it is, and in this day and age it involves spamming the shit out of your stuff to even have a slight chance of someone saying 'huh, maybe i'll check that out, i'm baked, why not'.